About Me
After graduating from the University of South Carolina, I started my career in advertising as a digital media planner at FCB in New York, working on the Merck account. Having loved all things internet since childhood, I was immediately drawn to the digital side of advertising, and continued that path at MediaCom and Tangible Media managing teams covering the Dell, GlaxoSmithKline, Capcom, and Bethesda Softworks accounts.
When a mutual friend introduced me to the CEO of Taykey, I took the opportunity to move into the ad-tech world and help build a business around trend-based targeting. While working with the product and engineering teams to productize the advertising processes I built using my background in media buying, I got my first taste of product management.
After Taykey, I was recruited to Ericsson Emodo as Director of Product Management to build out a privacy-safe exchange offering for Ericsson leveraging mobile carrier data. I spearheaded the development of Emodo’s first exchange with an external partner as a proof of concept, allowing Emodo to sell through its first deals. During that period, Emodo acquired Placecast - a mobile DSP with specialization in location targeting and an AI-powered API to rate and act on RTB inventory. I oversaw the creation of a Deal Management tool utilizing this API to connect to partner exchanges, providing deals with mobile carrier-based audiences and supply filtered by rating. The success of our Deal Management product led to the acquisition of the Axonix exchange.
Recognizing my propensity for meeting business goals while representing the voice of the customer, I was asked by Emodo’s CEO to form the Product Strategy department. We grew the team to to five people, with a focus on customer & market research, go-to-market planning, high level roadmapping, and deep collaboration with product, marketing, and sales. We successfully launched Emodo Adapt Ads, and onboarded hundreds of mobile publishers to the Emodo Exchange.
In 2021 I moved from Brooklyn to Austin, Texas. In my spare time, I love going to movies and rock concerts, cooking smash burgers, trying new restaurants, being involved in internet communities, and playing video games.
Education & Certifications
BS in Business Administration - International Business & Marketing, University of South Carolina
SAFe Certified Product Manager - 2022
Product School Certified Product Manager - 2017
